Info
- Category :Web Designing and development.
- Date :12 August, 2018
Objective:
- Improve brand value and reach online through brand storytelling to achieve a broader brand image
- First mobile approach to ensure that all content is fully accessible, navigation and performance are defined for today’s best mobile practices
- Insist on a common theme with sporting themes across the new design
- Create a personalized user experience on the site pages: filters for geographic locations, special offers, happy hour and content with date and time
- Promote engagement and visits from a mobile phone. Book a table module with flexible conditional logic and limited date functionality
- Implement a fully responsive solution supported by the WordPress CMS
ARCHITECTURAL INFORMATION
CONTENT STRATEGY
UX AND PROTOTYPIZATION
PERSONALIZED WORD PRESS DEVELOPMENT
WEBSITE DESIGN
- Separated they live in Bookmarksgrove
- Right at the coast of
- The Semantics
- A large language ocean.
- Right at the coast of
- The Semantics
- A large language ocean.
- Separated they live in Bookmarksgrove
- The Semantics
- A large language ocean.
- Separated they live in Bookmarksgrove
- Right at the coast of
PHASE 1
Prototypes
The brand is a popular Vancouver location with an established brand and the company prides itself on offering an exceptional customer experience. What they needed was a redesign of the website that could create an equally solid online experience on multiple devices. They also remove their brand from the traditional “macho” atmosphere to welcome all sports enthusiasts.
This web design and development project initially required a mobile approach with great attention to create a transparent and personalized experience. We prioritize the filter by geographic location, online reservations, and timely content delivery features so that every visitor has a highly personalized experience to generate online reservations.
PHASE 2
Style concepts
The brand has a consolidated brand and although the new website is primarily about user experience and features, they wanted to take the opportunity to update a small brand. The aim was to make the new web design less specifically masculine and simply sporty. We’re working on his existing palette of bold blacks and grays with key accents and building the story of his brand through animated photos of real customers and employees.
PHASE 3
Put it all together
The new website offers a mobile, location-oriented user experience. Visitors are quickly offered the location closest to the Shark Club and can view menus, features, schedules, events and more. Competitions and blog content can also be filtered based on the user’s specific location to provide the most relevant content to each visitor. Site-level calls to reserve table reservations and flexible content blocks allow the Shark Club team to be more creative by adding new pages and content.
