Project Info

Campaign Type – SEO

Objective: To generate traffic and generate leads

Campaign Duration – 6 Months

seo-analysis
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Step 01

Major Issues on the Website

  • Poor URL Structuring
  • Basic SEO elements were missing on the web pages
  • Un-categorized properties
  • Poor navigation/internal linking of properties on the web pages
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Step 02

Gather all the information we need

We organized a face to face meeting and discussed the following things.

  • Understanding of the business structure
  • Objectives of SEO Campaign
  • Issues with the website
  • Technical limitations of the website
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Step 03

Setting up ‘MILESTONES’ for next 6 months

  • Did in-depth analysis of URL structure and suggested the some URL structures on -Main Landing Page /Local Page /Sub-local Page/Address Specific local page.
  • Did in-depth analysis of Meta Data and Suggested SEO tags for all the web pages.Optimized the Footer Section of the website by adding all the properties in a proper manner.Worked on indexing of web pages especially the local pages.
  • Did local SEO optimization, Optimized the speed of web pages.
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Step 04

SEO Results​

  • Impressions & Clicks
  • The website got 63,770 impressions and 2600 clicks for 4600+ search queries.
  • Traffic was improved by 50% in the 2nd month.
  • Average CTR was 1.58%.
  • Total clicks received were 2005.  Total impressions were a whopping 63,770. It reflects the organic visibility of the website on the web.
  • Lead Generation-And now, come to our biggest achievement. The prime objective of the campaign was lead generation. We did superbly well in that direction.

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