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Email marketing is a process of sending commercial messages, to the individual or a group of people by using email.

The email marketing usually involves sending emails for adverting, offers, request business, solicit sales or donations. It aims at building trust, loyalty or brand awareness among customers. The email marketing helps in enhancing merchant's relationship with the current or previous customers or to build the good trusted relationship with your customers. It also helps in acquiring new customers.
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An email marketing strategy is important for running your business successfully to Increase your Business Revenue

Email Marketing

Email marketing is the art as well as science to nurture lead and engage existing customers. Email Marketing is one of the most effective tools e-commerce businesses have to generate sales for their online store.

Broadcast Email

It is a message which you can send to the entire customer base or to the group at the same time. It is planned to go on a fixed date and time which is the same for all. A broadcast is generally the most ideal option.

One-to-one Email

This type of message is sent to a single customer when something specific is needed to be communicated to a particular customer. It helps to market your product through email servicing which helps to gain the profit.

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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

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Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient

Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior

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