Info
- Category : Email Marketing
- Date :03 June, 2019
- Client :Fitness Brand
Project Brief:
The brand is the largest specialist dealer for fitness equipment in India. The fast growing e-commerce business is supported by 10 branches across India. Most sales come from home users, but they also sell directly to gyms. The audience ranges from fitness fans to people who want to improve their health.
Our job was to drive traffic to the website and improve the user experience to increase conversions.
Step 01
Challenges
The brand used three different solutions to offer personalization. He had a solution for email marketing, one for product recommendations for websites and a third for popups and abandoned emails.
The marketing team wanted to reduce costs by combining these three solutions into one. They needed a solution that covered all of their customization needs and had the added benefit of a single point of contact for support.
Step 02
The solution
By working with them, they can combine all of their needs under one roof, simplify management and help employees focus on improving personalization.
Within the solution, the team can deliver highly personalized website experiences based on browsing activity, purchase history, and interaction with email campaigns.
Our recommendations for optimizing machine learning have shown that the relevant products can be shown to all customers while surfing and in email campaigns. In addition, Fitness Superstore wanted to ensure that its product suggestions generated the highest possible commercial value. We helped them do personalized work that increased the average value of orders by reselling high-end products with higher margins.
We used A / B testing to find the most converted lines of content and products to send in emails. We also used A / B testing on the product pages to find out what types of product recommendations have the highest conversion rate.
Before the marketing team chose us, they relied on their previous suppliers to make the smallest changes to their personalized programs. For example, change the abandoned email content of a shopping cart.
Now you have complete freedom to make the changes you want when you want. This enables them to react quickly to important trends and to strive for continuous optimization.
Our unique solution enabled the Fitness brand to merge a series of data sets to enable intelligent personalization. This included behavior when surfing the website, personal settings, purchase history and email engagement.
Step 03
Finally Get the Result
After working with us, the brand has made significant savings by using a single supplier.
In just three months, the brand generated an eleven-fold return on investment based on the cost of the solution. Simplified management and reduced complexity for our employees at one point of contact. You can do more with less maintenance. This not only saves time, but also offers a lot more value through the close partnership with your dedicated customer success manager.
We used it to identify 30% of website visitors as existing contacts in their database, even when the visitors are not connected. This has helped Fitness Brand to expand its shopping and browsing campaigns and provide better product recommendations for marketing campaigns.
His plans for the future are to improve A / B testing on product sites to test those who are changing best and performing best.
